News
	Date Posted:	10/12/2008
	Title:	New digital media processor from Texas Instruments provides H.264 at D1 resolution ( 1256)
	Summary	New digital media processor from Texas Instruments provides H.264 at D1 resolution for professional quality video on low-cost consumer video products
	Main Text	Texas Instruments has announced its newest digital media processor based on DaVinci™ technology, the TMS320DM357. The DM357 is a low-cost, ARM®-based processor that includes a royalty-free H.264 codec at D1 resolution for video compression, as well as MPEG-4, JPEG and G.711 codecs that do not require licensing fees or royalties to TI, and an integrated Ethernet Media Access Controller (EMAC) to help developers reduce their bill of material (BOM) costs. This allows original equipment manufacturers (OEM) to offer price-optimized, advanced digital video end equipments with clear sound and picture such as digital photo frames, IP network cameras and low-cost digital video recorders. For more information please visit www.ti.com/dm357pr. The DM357 processor includes an ARM926EJ-S core that runs at 270 MHz, as well as a co-processor to speed H.264, MPEG-4 and JPEG (HMJCP) processing, in addition to an integrated video processing subsystem. The multiple codec offering, EMAC functionality and performance features of the DM357 processor, coupled with a Digital Video Evaluation Module (DVEVM) development tool, helps customers quickly and easily develop end equipments that meet the needs of digital video markets. "Now integrated with H.264, embedded EMAC, DDR2 and other system peripherals, the DM357 is yet another offering from TI that allows developers to add functionality and value to their digital video solutions at minimal cost," said Jacob Alamat, product marketing manager for digital media processors, Texas Instruments. "The DM357 builds on the existing DaVinci technology software framework, which allows customers to quickly develop a scalable product line on TI^^s digital media processors."