News
	Date Posted:	04/09/2007
	Title:	New Low-Cost DaVinci™ Processor Spurs Growth for Portable, HD Video Applications ( 1137)
	Summary	Sub-$10 Processor Combined with Complete Digital Video Evaluation Module Saves OEMs Months of Development Time
	Main Text	Texas Instruments has announced the availability of a new DaVinci™ processor with ARM host control and complete development tools. At a price of less than $10, the new TMS320DM355 digital media processor provides HD video performance and double the battery life of today^s HD products. Tuned for applications such as digital cameras, IP video cameras, digital photo frames and video baby monitors, the DM355 processor consists of an integrated video processing subsystem, an MPEG-4-JPEG co-processor (MJCP), an ARM926EJ-S core and peripherals. The corresponding development tool, the DM355 Digital Video Evaluation Module (DVEVM), will help developers quickly and easily create low-cost portable, digital video devices with HD video capability. “With this DaVinci offering, developers can add HD video functionality at a low price point and execute a quick launch of their product into the fast-growing HD market,” said John Dixon, DaVinci marketing manager, Texas Instruments. “The DM355 is tuned to provide the critical balance of price, performance and power for these aggressive markets in an effort to ensure our customers’ success.”